Done once, done right, and you own it.
$5,500 flat. Six to eight weeks. No retainer required afterward, and every deliverable belongs to you.
Not every business is ready for a monthly bill.
Most agencies give you two choices: sign a retainer, or do nothing. That is a bad pair of options for a business that has a real budget, a real need, and no appetite for an open-ended monthly commitment.
Signal Foundation is the third option. It is a fixed, finite engagement that fixes the things that are structurally wrong, builds the assets that keep working after we leave, and ends. There is no obligation to continue, and the deliverables are yours: the guide, the map, the pages, the schema, the calendar. If you never speak to us again, you still have all of it.
Ten deliverables. All of them, every time.
This is the whole list. Nothing here is an upsell, and nothing gets cut to hit the price.
| Deliverable | What it means |
|---|---|
| Brand voice and messaging guide | How you sound, what you say, what you never say. Written so anyone on your team can use it. |
| Keyword and question map | The actual questions your customers ask, mapped to the pages that should answer them. |
| Technical fixes implemented | Not a list of recommendations. We do the work. |
| Site-wide title and meta rewrite | Every page gets a title and description written to its real intent. |
| Schema markup deployed | The structured data that tells search engines and AI models what you are and what you answer. |
| FAQ architecture | The single highest-value asset for getting quoted by AI assistants. |
| Four cornerstone pages | Written and built. The pages that carry your best search and answer intent. |
| Google Business Profile buildout | Full optimization plus a system for requesting reviews consistently. |
| Analytics and conversion tracking | Set up correctly, so you can tell what is working. |
| 90 day content calendar | Handed over, ready to execute with or without us. |
Six to eight weeks, in four phases.
Discovery and audit
We learn the business, crawl the site, and score where you currently stand in search and in AI answers.
Voice and strategy
Messaging guide, keyword and question map, and the page architecture that answers them.
Build and implement
Technical fixes, schema, titles and metas, FAQ architecture, and the four cornerstone pages.
Handoff and training
Analytics verified, Google Business Profile live, 90 day calendar delivered, and your team trained to run it.
No hourly billing. No change orders. No line items added in week five because something took longer than we expected. You agreed to a number and a scope, and that is the number and the scope. This is the same way every Novasite package is sold, and it is not going to change here.
Required before an ongoing retainer
Signal Foundation, or equivalent work already in place, is a prerequisite for starting an Ongoing Growth retainer. That is not a packaging trick. Running a content program on a broken foundation wastes your money and produces nothing either of us can point to in month six. Publishing four articles a month onto a site with no schema, no working analytics, and no clear positioning is spending real money to make a bad situation bigger.
If the technical base, the schema, and the messaging are already sorted, the Signal Audit will confirm it and you can move straight to a retainer. Either way, the $499 audit fee credits in full toward the $5,500 when you start within 30 days.
Foundation questions
What does the $5,500 cover?
Every deliverable listed on this page, start to finish, for one flat fee. There is no hourly billing, no change orders, and no line items added partway through. If the work takes longer than we planned, that is our problem, not your invoice.
How long does Signal Foundation take?
Six to eight weeks, in four phases: discovery and audit, voice and strategy, build and implement, then handoff and training. The schedule depends mostly on how quickly we can get answers and approvals from your side.
Do I have to sign up for a monthly retainer afterward?
No. Signal Foundation is finished when it is finished, and you owe nothing further. It exists precisely so that a business that is not ready for a monthly bill is not stuck choosing between a retainer and doing nothing.
Who owns the deliverables?
You do. The messaging guide, the keyword and question map, the pages, the schema, the analytics setup, and the 90 day content calendar are yours to keep and to use, with us or without us.
Do I need the Signal Audit first?
Not strictly, but almost everyone should start there. The audit is the discovery phase of Foundation done as a standalone engagement, and the $499 is credited in full toward the $5,500 if you start within 30 days.
Can you do this on Shopify, Squarespace, Wix, or WordPress?
Yes. Signal Foundation is platform independent and we implement directly in whatever you already run. If your platform genuinely cannot support the work, we will tell you before you pay, not after.
Fix it once. Keep it forever.
Start with the $499 audit and put the fee toward this, or book a call and we will tell you honestly whether Foundation is the right next step.