348% more traffic on 45% less ad spend.
Charter Trucks sells used Class 8 trucks nationally. In four months, traffic went up and the ad budget went down at the same time.
The client
Charter Trucks is a commercial truck dealer based in Cloverdale, California. They sell used Class 8 trucks nationally, including Peterbilt, Kenworth, and Freightliner. The customer is a fleet buyer or an owner-operator, the average sale is large, and almost every deal starts with a phone call.
The situation
Two channels were doing the work, and neither was being run against the other. Organic search brought in a modest, flat volume of visitors. Google Ads carried the rest of the demand, at a cost per conversion of $140.40 and a monthly budget that had to keep climbing to hold position.
That is a common and expensive shape for a business like this one. Paid media is covering for search that is not producing, so the ad budget becomes a permanent tax on being findable. Nothing compounds. Stop paying and the pipeline stops with it.
What we did
tripleNERDscore took over digital marketing and SEO in October 2025, running both channels as one program instead of two line items.
Rebuilt the search foundation
The same work described on the Signal Foundation page: technical repair, structured data, titles and metas written to real intent, and content built around the questions a fleet buyer actually asks before they call anyone.
Restructured the paid program
Budget was pulled off the terms that organic search was starting to cover on its own and concentrated where paid was still the only way to reach a buyer in market. The two channels stopped bidding against each other for the same person.
Measured the thing that closes deals
For this business the conversion is a phone call, not a form fill or a session. Tracking was set up to reflect that, so every decision after month one was made against calls and cost per conversion rather than traffic for its own sake.
The results
Measured from October 2025 to January 2026. Every number below is pulled from the client's own analytics and Google Ads reporting.
| Metric | Result |
|---|---|
| Increase in total users | 348% |
| Total users, January 2026 | 45,791, up from 8,308 in October |
| Reduction in average monthly Google Ads spend | 45% |
| Cost per conversion | $91.19, down from $140.40 |
| Google Ads conversions, January 2026 | 66, up from 43 in October |
| Peak monthly inbound calls | 487 in December 2025, a 65% increase |
Traffic went up while spend went down. That is the whole story. Total users grew from 8,308 in October to 45,791 in January. Over the same window the average monthly Google Ads budget dropped by 45 percent, and the ads that remained converted better: 66 conversions in January against 43 in October, at $91.19 each instead of $140.40. Inbound calls peaked at 487 in December 2025.
Measurement window is October 2025 to January 2026. Results vary by market, category, and starting position.
What this does and does not prove
It proves that search and paid media managed as one program can produce more demand for less money in a category with high-value, considered purchases. It does not promise you 348 percent. Your market, your category, your competition, and where you are starting from all change the shape of the curve.
If you want to know what your own starting position looks like, that is exactly what the Signal Audit measures.
The two numbers that matter
Charter Trucks, a commercial truck dealer selling used Class 8 trucks nationally. We took over digital marketing and SEO in October 2025.
Measurement window is October 2025 to January 2026. Results vary by market, category, and starting position.
Want to know where you stand? Start with an audit.
$499, 5 to 7 business days, credited in full toward any Signal package you start within 30 days.